Responsibilities
Identify trends and insights
Allocate marketing investments
Plan and direct marketing campaigns
Manage an organization’s website and maintain it, keeping best practices in mind
Optimize content for the website and social media platforms
Work with various content formats such as blogs, videos, audio podcasts, etc.
Track the website traffic flow
Implement and analyze performance metrics
Measure and assess goals vis-à-vis ROI
Device experiments and conversion tests
Provide internal reports on a regular basis
Execute new and creative collaborations among technologies and platforms
Work with internal teams to obtain an in-depth understanding of the product and the documentation requirements
Produce high-quality documentation that meets applicable standards and is appropriate for its intended audience
Write easy-to-understand user interface text, online help and developer guides
Create tutorials to help end-users use a variety of applications
Analyze existing and potential content, focusing on reuse and single-sourcing opportunities
Create and maintain the information architecture
If interested please send CV to gtheophilus@byteworks.com.ng