Business Analyst – Sales Performance and Channel Development

Job Title: Business Analyst – Sales Performance and Channel Development
Reports to: Sales Manager
Location: Ikeja, Lagos
Salary: 350k – 400k

Responsibilities:

  • Drive sales growth by deploying marketers to assigned distributors, providing them with necessary support, and closely monitoring their sales performance.
  • Collaborate with marketers to develop and execute effective sales strategies, promotional campaigns, and product placement initiatives.
  • Monitor marketers’ daily sales activities and provide guidance and feedback to ensure they meet their sales targets.
  • Analyze sales data and market research to identify areas of growth, market trends, and competitor activities.
  • Prepare and publish comprehensive market information reports, highlighting sales performance, market trends, and opportunities for improvement.
  • Develop and maintain strong relationships with major distributors and other key stakeholders in the industry.
  • Collaborate with cross-functional teams, including marketing, operations, and finance, to align sales strategies with overall business objectives.
  • Administer incentive schemes and rewards programs to motivate marketers and boost their sales performance.
  • Stay updated on industry trends, competitor activities, and market dynamics to make informed recommendations for sales and channel development strategies.
  • Conduct periodic visits to distributors and marketplaces to gather insights, assess product placement, and gather feedback from customers.

Requirements

  • Bachelor’s degree in Business Administration, Marketing, or a related field.
  • Proficient in using sales analytics tools, MS Office suite and Power BI
  • Proven experience in sales analysis, channel development, and driving sales growth.
  • Strong understanding of distributor networks, retail operations, and modern trade channels.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
  • Exceptional communication and interpersonal skills, with the ability to build rapport and negotiate effectively with stakeholders.
  • Proactive and results-oriented mindset, with a demonstrated track record of achieving sales targets.

How to Apply
Qualified candidates should send their CV to hiring@scg-ng.com using the job title as the subject of the mail.

Only candidates who meets the requirements will be contacted.

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