DentistFind connects patients with dental practitioners in a convenient and efficient way. DentistFind’s mission is to create an environment for the patient and dentist that fosters trust and understanding through education, communication, and transparency. Our website offers a directory of dentists where you can find the perfect provider for your needs all from one place. We provide webinars on dental education as well as our own dental marketing course to help practitioners get ahead of the curve when it comes to their business strategies.
Job Location: Ibadan, Oyo
Job Description
We are looking for an experienced Google Ads and SEO Specialist who is passionate about Paid Advertising, SEO, Content Marketing, and social media reporting directly to the Marketing Manager.
We are looking for candidates who apply a comprehensive methodological process to marketing. This includes analyzing data, result-driven marketing efforts, and coming up with creative strategic solutions to increase organic traffic, improve paid advertising performance and increase patient acquisition for clients to help them reach their target.
You will need to understand and live our company values and be driven by one goal, our client’s success.
You are goal-oriented, detail-oriented, obsessed with statistics and optimization, consumed with understanding the mechanics of how things work and innately creating systems to scale results.
By making sure we have the right resources in place to reach our goals, you identify potential risks, troubleshoot issues, and ensure projects are delivered on time and meet the target results.
Job Responsibilities
Create, and manage paid campaigns on different platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn), troubleshoot issues on each, execute ad changes, and integrate UTM/Pixel ID set-up when needed.
Test and optimize campaigns in order to improve performance, including audience targeting, keyword research and selection, ad group structuring, ad copywriting, and landing page testing.
Collect and analyze data, perform daily and weekly reporting, and build dashboards with the information. You will need to analyze user engagement (e.g., Click through rate) and provide a rational interpretation of the data.
Track daily, weekly & monthly KPIs to identify opportunities for improvement. Conduct reporting on a daily, weekly, and monthly basis and communicate back to the team on performance
Assist in determining the effectiveness of paid efforts and identify strategy with necessary tactics and resources
Gather competitive intelligence, including research on competitor keywords, ad copy, and landing pages then generate ideas and strategies to improve campaign performance
Identify the dynamics of marketing for our clients and contribute creative input for new strategies to level up the results
Documents and plans to build processes to scale the productivity and results
Monitor budget distribution and performance of paid ad campaigns
Provide SEO analysis and recommendations, particularly with relation to the features and structure of websites and web pages.
Provide recommendations and carry out content creation methods in accordance with general and keyword-specific SEO goals.
Monitor and manage our social media initiatives by providing accurate data and insights on our ongoing campaigns.
Word Schedule:
Monday – Friday, 7.5 hours work between 6am-6pm Eastern Standard Time Zone (EST).
Job Requirements
2 – 5 years of experience with Google AdWords, and Google analytics.
1 – 3 years of professional SEO experience
Demonstrated track record of running paid search accounts, paid social accounts, and re-targeting efforts
Experience in tracking email campaign metrics (delivery, open, click-through rates)
Strong understanding of business metrics, digital KPIs, and data interpretation skills.
Excellent research, analytical processing, website analysis, and keyword optimization
Familiarity with survey tools, CRM programs, and databases.
Knowledgeable in Google Webmaster Tools, Search Console, Google Analytics, Google Adwords, Google Data Studio
Google Adwords and Analytics Certified is an advantage
Excellent oral and written communication abilities
Strong organizational and time-management skills: phenomenal attention to detail, operate with urgency and discipline
Comfortable working in a fast-paced environment
Able to work independently as well as cross-functionally in a team-oriented environment
Have an entrepreneurial mindset and is passionate about building a business.
How to Apply
Interested and qualified candidates should:
Click here to apply online- https://dentistfind.hrpartner.io/jobs/google-ads-specialist—ibadan–nigeria-6ooe1