Head of Marketing and Customer Experience
Reports to: President/CEO
Job Summary:
As the Head of Marketing and Customer Experience, you will play a pivotal role in developing and implementing strategic marketing initiatives to drive brand awareness, customer acquisition, and overall business growth. Your focus will be on creating innovative marketing campaigns, optimizing digital channels, managing customer interactions, and building strong relationships with partners and stakeholders.
Responsibilities:
- Develop and execute marketing strategies
Formulate comprehensive marketing plans aligned with business objectives.
Conduct market research to identify target audiences, trends, and competitors.
Create and oversee the implementation of marketing campaigns across various channels (online and offline).
- Lead the marketing team
Provide leadership, guidance, and mentorship to a team of marketing professionals.
Set clear goals and objectives for the team and monitor their progress.
Foster a collaborative and creative work environment that encourages innovation and continuous improvement.
- Enhance digital presence
Develop and implement digital marketing strategies to increase online visibility and engagement.
Oversee the management of the company website, social media platforms, and other digital channels.
Optimize SEO, SEM, and content marketing efforts to drive organic traffic and generate leads.
- Ensure exceptional customer experience
Collaborate with cross-functional teams to ensure seamless customer interactions at every touchpoint.
Monitor customer feedback, conduct surveys, and analyze data to identify areas for improvement.
Develop and maintain strong relationships with clients, partners, and industry stakeholders.
5.Brand management
Maintain a consistent brand image and voice across all marketing and customer touchpoints.
Develop and manage brand guidelines, including visual identity, messaging, and tone of voice.
Drive brand awareness through PR activities, sponsorships, events, and collaborations.
Qualifications and Skills.
*Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree is a plus.
*3-5 years experience in marketing management, preferably in the travel, education, or study abroad industry.
*Strong knowledge of digital marketing strategies and tools, including SEO, SEM, social media, content marketing, and analytics.
*Excellent leadership and team management skills with the ability to inspire and motivate a team.
*Solid understanding of customer experience principles and the ability to implement customer-centric strategies.
*Exceptional communication and interpersonal skills to effectively collaborate with internal teams, clients, and stakeholders.
*Creative thinking and problem-solving abilities to develop innovative marketing campaigns and solutions.
*Proficiency in data analysis and reporting to measure campaign performance and make data-driven decisions.
*Strong organizational and project management skills with the ability to prioritize and meet deadlines.
*Passion for travel, education, and migration.
If you are passionate about marketing, customer experience, and making a positive impact in the world, send your Cover letter & CV to hrsunnyblue@gmail.com Only qualified candidates should apply.
Application Deadline: 20th June 2023
Remuneration: Salary + Commission