COMPANY: SIMBA GROUP (AUTOMOBILE DIVISION)
JOB ROLE: PRODUCT MARKETING MANAGER
LOCATION: ACME, LAGOS
Key Elements of the Role
- Take product value propositions and turn into clear product positioning and marketing messaging, from which our marketing and communication strategies can be defined to support the sales process
- Maintain brand integrity across product lines, advertising, and all other internal and external communication platforms
- Analyze the market and technology trends, the evolving needs of our ideal customers, and our competitors.
- Develop an effective product positioning strategy as input for the sales, service, spares and marketing teams
- Define the value propositions, personas, and messaging for each use case of the product, together with the Divisional Head of Marketing and the Profit Centre Heads.
- Develop internal and external marketing and sales collaterals such as, Product content (AV, Images, Infographics, etc.), training materials, product and sales presentations, customer case studies, analysis and insights
- Maintain complete and up-to-date Brand manual for all internal and external branding protocols
- Partner with our Service team to actively manage and maximize the customer lifecycle value
Desired Experience & Requirements
- Bachelor’s degree or equivalent in any relevant field
- 5 or more years of experience in product marketing or brand management preferably in Automotive, FMCG, or a Multinational organization
- Experience launching products, developing messaging and product positioning
- Experience with customer segmentation, market analysis and building business cases to improve the customer and user experience
- Team player and experienced in cross-functional communication and project management.
Interested candidates that meet the qualifications below should send their applications to recruitment@simba.com.ng using the job role as subject of the mail.
Application deadline Monday 28th , May 2023
JOB ROLE: CREATIVE LEAD
COMPANY: SIMBA GROUP (AUTOMOBILE DIVISION)
LOCATION: ACME, LAGOS
Key Elements of the Role
- Manage multiple digital and rich media advertising campaign creative & lifecycles including conception, production, QA and implementation.
- Develop corporate identity, print material design and multimedia development utilizing Adobe Photoshop, In-Design, Illustrator, Premiere Pro, Corel Draw etc.
- Participate in brainstorming, presentations and assist with project scheduling, budgets and daily work flows.
- Take the lead in most facets of collateral production, including brainstorming, ideation, brand management, proofreading
- Employ color, type, illustration, photography, animation, and various print and layout techniques when designing projects.
- Produce and art direct digital video and digital photography productions.
- Create unique, engaging, audience-focused content in multiple formats including videos, blog posts, newsletters, posters, handbills, radio jingles, animations and landing pages
- Collaborate with the Digital Marketing Manager to plan and develop site content, style and layout
- Produce editorial content for blogs and articles that are SEO optimised to increase organic traffic and rankings as well as offline projects like guides and magazines
- Take ownership of content production including creative photoshoots, video shoots/production, planning and campaign briefs as well as product launches with the assistance of the Marketing Operations Manager
- Report on key content metrics to the Divisional Head of Marketing to inform future campaigns, proposals and content strategies
Desired Experience & Requirements
- Bachelor’s degree or equivalent in any relevant field
- 4 or more years of experience in lead graphic artist/creative designer experience