Product Marketing Manager

 Take the lead role in managing and executing the strategic product marketing plans
to drive revenue including how value prop gets delivered to customers and partners
 Identify opportunities and represent the view of the market by conducting industry research, including deep quantitative, qualitative, and competitive analysis
 Conduct ongoing market research to inform our segmentation, positioning, messaging, and lifecycle strategies
 Analyze product performance, synthesize customer feedback, and advocate improvements
Monitor performance metrics including revenue, pricing, deal size, sales cycle, markets and sales opportunity targets
 Manage comprehensive, cross-functional activities including alpha/betas test pla s, positioning, policy, and product documentation
 Own, drive, optimize go-to-market campaigns from product concept to launch and
the entirety of their lifecycles, to drive awareness and adoption of new and existing products
 Storytelling. Act as a content SME and storyteller and engage with sales, customers
and partners.
 Develop core product positioning and messaging for key our products and features,
considering value proposition, target audience, competitive landscape, and other factors.
 Plan and lead successful marketing programs and campaigns to drive product consideration.
 Establish clear KPIs for marketing initiatives and own relationship with analytics to
ensure impactful testing agenda and measurement plan in place.
 Maintain and continuously evolve a running product marketing calendar and innovation pipeline that support our brand’s strategic direction and revenue growth potential
 Support all marketing activities, including digital marketing, web content, content marketing, lifecycle, social, community and influencer marketing to help develop strategies to drive conversions across these channels
 Develop marketing assets and narratives such as: positioning, messaging, pitch decks, demonstrations, trainings and other content for all funnel stages.
 Improve funnel metrics, helping us better define customer intent and metrics across acquisition, activation, retention and advocacy
 Supports the planning, management, delivery and testing of products to a wide variety of business units, clients and programs

Qualification & Skills
 BSc/BA in Marketing, Communications or similar field
● 5-7+ years of proven experience in product marketing (ideally in
 Familiar with marketing automation tools
 Power user of networking tools such as LinkedIn, Twitter, Facebook and
 Demonstrated ability in launching and growing innovative products
Background in copywriting is a plus
 Ability to drive actionable insights and inform product and marketing strategies
from research and data

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