Responsibilities
Take the lead role in managing and executing the strategic product marketing plans
to drive revenue including how value prop gets delivered to customers and partners
Identify opportunities and represent the view of the market by conducting industry research, including deep quantitative, qualitative, and competitive analysis
Conduct ongoing market research to inform our segmentation, positioning, messaging, and lifecycle strategies
Analyze product performance, synthesize customer feedback, and advocate improvements
Monitor performance metrics including revenue, pricing, deal size, sales cycle, markets and sales opportunity targets
Manage comprehensive, cross-functional activities including alpha/betas test pla s, positioning, policy, and product documentation
Own, drive, optimize go-to-market campaigns from product concept to launch and
the entirety of their lifecycles, to drive awareness and adoption of new and existing products
Storytelling. Act as a content SME and storyteller and engage with sales, customers
and partners.
Develop core product positioning and messaging for key our products and features,
considering value proposition, target audience, competitive landscape, and other factors.
Plan and lead successful marketing programs and campaigns to drive product consideration.
Establish clear KPIs for marketing initiatives and own relationship with analytics to
ensure impactful testing agenda and measurement plan in place.
Maintain and continuously evolve a running product marketing calendar and innovation pipeline that support our brand’s strategic direction and revenue growth potential
Support all marketing activities, including digital marketing, web content, content marketing, lifecycle, social, community and influencer marketing to help develop strategies to drive conversions across these channels
Develop marketing assets and narratives such as: positioning, messaging, pitch decks, demonstrations, trainings and other content for all funnel stages.
Improve funnel metrics, helping us better define customer intent and metrics across acquisition, activation, retention and advocacy
Supports the planning, management, delivery and testing of products to a wide variety of business units, clients and programs
Qualification & Skills
BSc/BA in Marketing, Communications or similar field
● 5-7+ years of proven experience in product marketing (ideally in
B2B/SaaS/Technology/Fintech)
Familiar with marketing automation tools
Power user of networking tools such as LinkedIn, Twitter, Facebook and
Instagram
Demonstrated ability in launching and growing innovative products
Background in copywriting is a plus
Ability to drive actionable insights and inform product and marketing strategies
from research and data
Send your resume and application to dorcas@credocentral.com