Strategy Manager

Etu Odi Communications is a full service creative agency, combining insightful brand strategy, creative communication and engaging experience in helping organisations chart the course from awareness to loyalty in the minds and hearts of its customers. We aim to help clients release the potential of their brands by making sure that their benefits are clearly defined and effectively communicated through powerful ideas around which communities of like minded passionistas can converge and interact.

Job Location: Lagos

Job Description

Develop communication strategies for advertising campaigns.
Conduct research to inform advertising strategies, using both qualitative methods (focus groups and structured interviews) and quantitative methods (demographic profiling and questionnaires).
Develop and present competitive market analysis reports to line manager and client periodically.
Develop pitch documents and Marketing proposals.
Lead and champion creative development process and provide feedback in response to consumer research findings.
Provide the creative team with a clearly defined brief that contains concise information on the product, audience, and strategy.
Liaise with client to fully understand their business objectives, target markets, and communications strategy.
Develop marketing communication documents and present thoughts in a logical and convincing manner.
Stay up to date on relevant market trends and developments within the advertising and communications industry.
Conduct Industry and Market segment studies to identify gaps to exploit.
Liaise with clients to identify specific marketing/Advertising needs and develop possible solutions.
Support new business team and Account Managers during business pitches.
Manage work, performance, and professional development of team members.
Supervise subordinates and ensure team bonding.
Train and coach subordinates in areas of skill gap.
Develop ideas that can be used for seminar papers or articles on any area of Communications and Brand Management.
Job Requirements

Interested candidates should possess a Bachelor’s Degree in relevant fields with 5 – 10 years cognate work experience.
How to Apply
Interested and qualified candidates should send their CV to: using the Job Title as the subject of the mail.

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