It’s safe to say that writing and sending emails is one of the most needed skills for everyone in this generation because, at every point in time, you’ll be inclined to write a mail and make a pitch. We have had a lot of clients reach out to us to inquire about how they can write fire emails. Also, as a tech enthusiast, one of the things to do is know how to pitch and basically sell your skills and craft. It is not enough to be good at your craft
It is often said that, there are people who are making a lot of money from that skill you’re giving out for free
So, what is the difference?
Marketability and knowing how to pitch
Pitching has been described as a discipline that enables you to present your idea concisely and convincingly, so that your idea, message, or product is excellently absorbed.
In this blog, we have decided to give major answers to some of the frequently asked questions about emails
UNDERSTAND PERSONALIZATION
The first step is to understand that personalization is one viable way to write effective emails; it is not enough to add the recipient’s first name; anyone could do that.
Compare and contrast these two emails
Hello Mr Jude
Trust you’re doing great,
I am a recent law graduate from the University of Lagos, and I am looking for internship opportunities in your law firm.
I’ll be glad if you can take me in.
I’ll be looking forward to hearing from you soon.
Cheers,
Oladosu Chidera
Now compare with this,
Hello Dr Agatha,
Trust that you’re doing great.
I was opportune to read your presentation on energy sustainability in Nigeria and the way forward, and what stood out was your brilliant representation of energy as we have it in the southern part of Nigeria.
I am a law graduate from the University of Ife who has carved a niche in energy law. I have volunteered as a student ambassador for XYZ Energy, and I am inclined to go for an internship at a top energy law firm like yours.
I have a portfolio of articles written on environmental law in Nigeria, and I have attached a link for your perusal. Currently, I serve as a student representative with YX Company as a student ambassador at the university.
I’m a person of value who is keen on amassing the endless opportunities that working at your law firm aims to offer me.
I’ll be looking forward to hearing from you soon.
Best Regards,
Musa Fadaka
Looking at these emails keenly, you’ll see the obvious differences, and I’ll say that while the second email is being given enough consideration, the first might be ignored.
This is because the first email is generic while the second is personalized.
Imagine you are being invited to a house party where you get to meet a Lawyer, A dancer, and a clergy, It will be foolhardy to think that the same topics will interest all three. In view of this, in order to have a conversion with the three parties, you have to customize your conversation.
This is exactly what an email looks like.
WHAT IS PERSONALIZATION IN EMAIL WRITING
According to Salesforce, personalization is tailoring an experience or communication based on information a company has learned about an individual. Just like you may tailor a gift for a good friend, companies can tailor experiences or contacts based on information they learn about their prospects and customers.
As a prospect, I’d be more inclined to open an email that suggests that they loved my presentation at a G5 summit than a generic email.
What personalization does to your email is give you a sense of connection and an ego boost.
People love to feel validated, and when you make them feel like they are doing well, you’re good to go.
Also, personalization increases email open rate.
HOW TO GO ABOUT PERSONALIZATION
1. Personalize your subject line
One of the first pieces of content readers see while receiving your emails is the subject line. It makes a significant difference in whether recipients open or trash your email. This shows that writing an effective email is not enough; your subject line should be equally compelling. It ought to stimulate the curiosity of your potential customers sufficiently for them to be curious. Emails with interesting subject lines are more likely to be opened by readers.
2. Research the prospect.
This holds true not only for customers and sales but also for job seekers and email marketing. When you have a prospect, type their name into the search field. When anything comes up about them, take your time listening to their interviews and podcasts rather than sending generic emails, which would eventually show that you haven’t done any research about the company. By doing this, you provide the prospect and yourself with a level playing field.
What most sales or business development representatives do is ask to get on calls, and while that’s fair enough, in order to engage and make your prospect feel comfortable, you need to create a safe haven for them by talking first about the very things that drive them and make sense to them.
Imagine that you are on a discovery call with a gym rat. He will be interested to learn about your physical routine because it differs from that of a clergyperson.
3. Establish a connection
Understand that behind every big man or woman out there is a little boy or girl that wants to play. Explore their humanity first before attempting to make your request.
Dare to be different in a world where everyone is essentially doing the same thing, and you can only achieve this by standing out.
How then do you stand out? You stand out by doing things differently.
People love to feel seen, validate their emotions
4. Be brief
An email should typically be between 50 to 120 words in length; after that, you’ve veered off course. People have a limited attention span; therefore, you should aim to keep your message as succinct as possible.
Get directly to the point, and when you’ve finished, add your call to action like a boss.
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